Monthly Archives: October 2010

Understanding your customers is a fundamental underpinning of building any business. The more you know about your customers, the more you can provide them with what they need. The world of tea is no exception — tea drinkers are a unique bunch who enjoy and experience their beverage in many ways. At two leaves and a bud, we’ve taken the time to build our understanding of your average leaf tea consumer and make sense of their wants and needs in the marketplace. Here’s three important insights we’ve learned about tea drinkers that can help you build business: Tea drinkers love variety In a recent survey of two leaves and a bud customers, we found the number one reason tea drinkers drink tea (next to the obvious answer of taste) is for tea’s diversity — the endless variety of tastes, colors, … Continue reading →

A scene in the movie “Sideways” has the two main characters sidling up to the bar in a winery’s tasting room. Miles is describing tasting wine to his friend. “Mmmm … a little citrus, maybe some strawberry … passion fruit … oh, and there’s just like the faintest soupcon of like asparagus and just a flutter of like a nutty, Edam cheese …” I think of that scene whenever it’s time to taste tea around here, because having such a finely-tuned palate is a trait that’s revered among the food and beverage crowd. But alas, that’ll never be me. A lot of people out there think they’re cursed with a poor palate and tastebuds without much memory, so I approached our CEO, Richard Rosenfeld, about learning the art of tasting tea. “The best tea tasters spend their entire day tasting … Continue reading →