Two Leaves and a Bud Blog: Go There

Weeks ago we introduced you to our new shorter name, "two leaves tea company." And as we mentioned to you in a blog post, the new name would of course come hand in hand with a new logo AND brand new packaging.

So ... here it is!

Presenting our new packaging!

Of course, the biggest difference with this box is how it looks — we've got 18 brightly colored boxes featuring our new logo (that is, our shorter name), one photo on the front to show you what's in the sachets in that box, and text on the other side that succinctly tells you our mission as a tea company.

But maybe you want a few more "new" details, so here they are:

Our boxes won't be shrink wrapped anymore. Instead, as well as the perforation on the front of the box that helps you reach in and snag one sachet at a time, there's a tear-strip on the top of the box, so you can whip the whole thing open in a hurry. *Bonus: If you do use the tear strip, on some inside flaps you'll find fun facts about the tea inside! Like a little hidden note from us to you.

The redesign also included putting the name of the specific variety of tea on the box horizontally, so that you no longer have to tilt your head to the side to read what's in the box. And that horizontal name on the stripe is uniform on all the new boxes. It's so easy to read!

We've re-sized the individual sachet sleeves inside the box, so now they're 20 percent smaller. Here's a photo of some of those newly designed sleeves:

New, stylish sleeves to go with our new boxes.

Many things about our boxes are the same. For example, we're still giving you specific information about where each variety of tea (herbal or not) is grown, how much caffeine each sachet contains, and our preferred brewing temperature for that tea. We pride ourselves on being a tea company that brings you the best organic teas we can find from around the world, and then educating you on what makes them special and delicious.

You can still read a bit about our company on the box, such as the importance we place in delivering real whole leaf tea to you, how our pyramid shaped sachets are compostable, and how the clear sleeves on the inside are made to decompose. We've got a couple of beautiful photos from tea gardens on the box, and a bit more about our company and how we love to live in Colorado on the bottom of the box.

Writing all this out, it's easy to wonder how a wordy person like me managed to cull down everything we could possibly convey about two leaves tea company™ onto just one box. And let me assure you, it took hours of crafting, weeks of revisions and fine tuning, and several meetings about "tone," "brand messaging," and "talking points."

When really, you know what our marketing team just needs to convey to you, dear tea drinker and two leaves fan? It's this:

Hey! New box! Pretty! Same great tea! Cheers!

Once you see the new boxes on store shelves, we hope you'll look forward to cracking it open, steeping a cuppa' and reading the sides. And please tell us, what do you think?

6 COMMENTS ON THIS POST To “The big reveal: Check out our new packaging!”

  • Marilynn Potter

    October 16, 2012 at 4:19 pm

    The boxes look nice. I was wondering since the packages are smaller, do they hold the same amount of tea?

  • naomi

    October 17, 2012 at 10:34 am

    Thanks for your comment, Marilynn! Each box still holds 15 sachets of tea, and each sachet still holds 2.5 grams of tea for steeping a perfect cuppa’. We were just able to trim a bit off the sides of each sleeve, to reduce space and waste. It will taste just the same!
    Cheers to you, and thank you for being a fan.

  • Dena

    October 18, 2012 at 1:38 pm

    I was going to order some tea and saw that you were offering a special on the new look. I can not figure out how to get to the pricing and types which fall in this category? Thanks, d

  • naomi

    October 18, 2012 at 2:44 pm

    Sure, Dena – today’s the last day for that deal. We’re offering 20 percent off all boxes of sachets, so use the promo code NEWLOOK at checkout to take advantage of that!

  • Alice LeBron

    July 28, 2013 at 6:46 pm

    Very good mint tea : )

  • kassie

    January 26, 2014 at 4:45 am

    I absolutely love this tea! I can’t even pick a favorite one.

Leave a Reply

 


Strict Standards: mktime(): You should be using the time() function instead in /home/twoleave/public_html/blog/wp-content/plugins/tweetbacks/tweetbacks.php on line 355