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Category Archives: News from two leaves tea company
Stuff Tea People Like
Does anyone remember that blog “Stuff White People Like”? It always made us laugh, self-stereotyping through gentle jabs. During a recent meeting, Marketing Coordinator Christy Garfield and I were brainstorming so hard that our ears were emitting smoke and we decided we needed a blog post that was our own variety of stereotyping our beloved tea lovers. In fact, “tea” was No. 13 on that list of Stuff White People Like, which was discontinued in 2010. The description included this gem, “If you find yourself in a situation with a white person, acceptable things to say include, ‘I’m really into tea right now,’ or ‘my favorite thing is to get a nice cup of tea and curl up in a chair with a good book.’ But do not remind them about the role of colonialism in tea, it will make … Continue reading
Just your friendly neighborhood heros
This month we were chosen to receive an award from a locally based magazine, Edible Aspen! We’re being called out as “Local Heros” in the Beverage Artisan category. These awards are given out based on votes online, which means that people who live around here and read Edible Aspen really did go online and vote for us. Here’s a link to the piece that spells out the award and what it means. Maybe you’ve heard of the Edible Communities publications — they’re lovely magazines published all over the United States to promote the locavore movement. What’s the locavore movement, you ask? It’s all about eating food grown, raised, and prepared as close to your home as possible. In fact, here’s a little blurb about Edible Aspen magazine that spells out their belief system a bit more: “Edible Aspen is a … Continue reading
Not all tea bags are created equal: Our contribution to Fresh Cup Magazine
This month we had the opportunity to appear in Fresh Cup Magazine, a trade publication for specialty coffee and tea professionals. The topic? Right up our alley, of course: Quality bagged tea, and why serving tea in sachets results in a delightful combination of superior tea and convenience. Read the text in full here, or view the digital version of our article on this link. Reclaiming the Convenience of Single Serve Tea By Naomi Havlen Pity the poor tea bag. Once beloved and regarded as ingenious upon its accidental invention approximately 110 years ago, the mention of tea in a convenient, ready-to-be-steeped package has become the anathema of self-proclaimed tea purists around the world. “Tea bags are gross—loose is the only way to go” is the sort of righteous proclamation you can find saturating tea blogs. What’s a well-meaning tea … Continue reading
Posted in News from two leaves tea company, Tea Education, Uncategorized
Tagged dust tea, North American Tea Championship, organic tea, organic tea sachet, Post-its, pre-packaged tea, pyramid bag, pyramid shaped tea sachet, real whole leaf, Richard Rosenfeld, single serve tea, tea bags, tea sachets, two leaves tea company, whole leaf tea
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Delightfully random happy “labbits”
Richard Rosenfled, two leaves’ CEO/Founder, has always been into saying “Rabbit, Rabbit” on the first day of the month for good luck (read this blog to hear the story behind that) and recently introduced us to something else he’s into: tiny rabbit figurines made out of vinyl, called “Happy Labbits.” Apparently, he found them in a shop during a trip to Seattle, and it’s my theory that the part of him that loved Hello Kitty the first time he saw those cute figurines years ago decided that yes, a grown man can buy a couple of “Happy Labbits” and still keep his dignity in tact. Especially since while these tiny rabbits appear childishly adorable, they also come with sometimes adult accents, whether that be a mustache and an anchor tattoo, or eating a carrot while wearing boxer shorts. “Happy Labbits” … Continue reading
The big reveal: Check out our new packaging!
Weeks ago we introduced you to our new shorter name, “two leaves tea company.” And as we mentioned to you in a blog post, the new name would of course come hand in hand with a new logo AND brand new packaging. So … here it is! Of course, the biggest difference with this box is how it looks — we’ve got 18 brightly colored boxes featuring our new logo (that is, our shorter name), one photo on the front to show you what’s in the sachets in that box, and text on the other side that succinctly tells you our mission as a tea company. But maybe you want a few more “new” details, so here they are: Our boxes won’t be shrink wrapped anymore. Instead, as well as the perforation on the front of the box that helps … Continue reading
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